Integrating Sales and Marketing Marketing Articles | March 12 Mookie Betts Red Sox Jersey , 2008 Marketing and sales are often used interchangeably, but they are two different concepts, albeit somewhat similar.? However, it is easy to distinguish between the two.? Marketing is the process of at...
Marketing and sales are often used interchangeably, but they are two different concepts, albeit somewhat similar.? However J. D. Martinez Red Sox Jersey , it is easy to distinguish between the two.? Marketing is the process of attracting and keeping customers, while sales is the actual selling of the product to the customer.? In medium and large sized businesses, marketing and salespeople often do not work together, but it is critical to the success of a business for this to be so.Communication is key in any business, and it is especially essential between marketing and salespeople.? Salespeople have to incorporate the content on marketing campaigns in their sales pitches, and marketers have to set up their marketing campaigns to make it easy for salespeople to sell the product.? Without communication Blake Swihart Red Sox Jersey , none of this can occur, and lots of sales will be thrown away.? One of the reasons there is a lack of communication is that sales and marketing employees think that their jobs are the most important.? Everyone is equal in a company, however, and once that is realized, things will flow much smoother.In small businesses, marketing and sales operations are usually performed by the same person Jackie Bradley Jr Red Sox Jersey , or the business owner.? In this case, there are no communication problems because only one person is doing the work.? The entrepreneur will always integrate marketing and sales flawlessly because they are aware of everything that is happening and do not miss out on anything.? If large businesses could work like a single entrepreneur can, their sales would increase astronomically.Marketing and sales departments should not be separated, they should be integrated.? This way, all endeavors and campaigns would have aspects of both fields in their core, and general operations would flow smoother.? The initial integration would be expensive and costly Dustin Pedroia Red Sox Jersey , but like any business move, it would be a worthwhile investment.? New businesses should consider starting out in this manner, as doing so would eliminate the need to spend money to change later on. Young and na茂ve, I had no idea that the same moment I decided to start KAS, I opened a company that produces the most valuable resource an organization could ever have and that I could have as a business owner - people.
Product or service aside, a firm lives and dies by its the people. If the product of a company isn't competitive David Price Red Sox Jersey , the people can always tweak it and make it better.
Put 5 smart, capable people in a desert and they'll build a castle. Put 4 smart and 1 incapable, you get 4 frustrated people.
Society and technology have relentlessly tried for centuries to take people out of the equation. They have failed for centuries. People have tried to outsource most of a company to a foreign country and the greed gets them in the long run.
People are a necessary evil (if you want to take the cynical view and call them "evil") and whoever has the best people wins.
When it comes time to recruit, some companies know this and take the proper, advantageous steps in order to put themselves in the driver's seat.
These are the same companies that get away with asking the tough questions. These are the companies that don't have to give a bit of leverage to the person interviewing with the company. They don't chase. People chase them.
The reason Google is able to ask interviewees outlandish such as, "What are the number of sandwiches eaten in China annually?" is because they have a good reputation Xander Bogaerts Red Sox Jersey , a good image and combine the two with a good corporate atmosphere and above market compensation.
Then, there is the association factor. Not many companies think about this. People want to feel important. When a sports team wins the Super Bowl, it's, "Our Saints." The people who live in the city like to think that they are part of something important.
Another example could be given relating to any particular non-work social function.
Someone who works at Google is going to be much more confident upon being introduced to strangers because they, when asked who they work for, get to associate themselves with the Google name.
Now David Ortiz Red Sox Jersey , automatically, the inquiring party assumes that the Google employee is a smart, talented and hard working person.
How does one recruit internally like Google? Getting good people is doable.
A company must start with their website and their image. Your website is your first impression and your first line of defense. Before they even get to an office, applicants will have either tilted the odds in the company's favor or intuited whether they have the ability to control the interview process.
Therefore, it is imperative that a company has a nice website and the interviewer wears not only a professional outfit but a professional demeanor. People in the company's office should look presentable.
Depending on which study you cite, human being makes a decision on a visual image and determines whether it is pleasing within somewhere between 3 - 5 seconds.
Therefore Jim Rice Red Sox Jersey , when an applicant visits your website, they may immediately associate a poorly written and poorly designed homepage with a bad company that is filled with uninteresting people. Even in the thinnest of job markets, an applicant who believes your company's jobs to be in low demand automatically walks into the interview with upper hand.
Even in passing, you can ask any psychologist what the biggest for of persuasion is and they will tell you that aesthetics is the biggest form of persuasion.
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